I was initially approached by Perowne International to help some of their clients with their marketing collateral. Eventually they asked me to help them with theirs as well. The first step was to take over and manage the updates of their sales and marketing brochure that they send out to agents.
The design was simple and clean but not particularly on brand other than the cover. I proposed a redesign to look at improving:
The new design was a significant format overhaul with improvements that focused on better branding for Perowne to create a consistent look and feel and bring in line with their other brand assets. The key significant changes were: