Unlike other services, Webflow is very customisable. It’s not reliant on templates, themes and plugins like some other systems and therefore has greater performance benefits in addition to the creative benefits it offers.
I choose Webflow because it affords me the creative freedom to deliver visually impactful web experiences; by giving me the capability to design, develop and refine in a design-led web development tool.
Pretty much any web design imaginable is possible, no matter how outlandish or challenging, it can be done in Webflow.
Outside of adding any custom solutions, third party integration and technical features, there’s no actual coding required. The principals of a webflow build are the same as a custom build solution. They are just created visually so as a Designer I can translate a visual design into a fully functioning site with ease as imagined without needing a front-end developer to translate the designs.
With Webflow I can be designer and developer rolled into one. This reduces the reliance on teams of designers and developers to make even the smallest of changes. This significantly speeds up the capability to itierate and make necessary changes to improve the site.
The code webflow generates in the backend is W3C valid, meaning it is clean, optimised and validated against a set of global standards that means any developer could pick up the exported code and work with it. Whether that is making amends to the webflow build or taking the webflow code and creating a bespoke solution.
When designed and built right (optimised images, correct formatting and hierarchy etc) a Webflow site performs extremely well in speed tests, outperforming the same design created in Wordpress. This combined with the quality of content all helps the site to perform well with SEO.
The content management system in Webflow is intuitive and easy to use both to implement on your website and for you to use. In practical terms, it means that anyone on your team won’t need to involve a developer every time there needs to be a new page on the website, they could easily write it, format it, and publish it themselves.
Motion is becoming a big trend in modern web design, bringing sites to life and as technology and internet speeds improve the option to have a site with more video and animation that would typically impede loading speeds becomes less and less of a problem. Webflow is setup for this from micro animations that improve the user experience to Lottie animations right up to full blown video libraries. The possibilities are endless.