The Challenge

Under the name of Photopecci Martin was starting to build a name and reputation for his videography work that he was working on alongside his photography.

He felt this identity no longer suited what he was able to offer or the standard of work he was now delivering. He wanted a new identity that represented:

• The split in the type of work he was offering
• A higher standard of product and service being offered
• A more sophisticated, premium feel but still affordable and grounded in the essence of craft.

New Website

For the website the challenge was how to showcase the split of Photography and Videography as well as the three key areas he was offering his services in; Weddings, Commercial and Lifestyle.

We worked together to create a site structure that didn’t place emphasis on any one area.

• There would be a repository of work that is filtered based on type and area.
• Landing / content pages would focus on ‘Areas’ and show a split of the types of work inside these pages rather than have dedicated pages for each type of work in each area.

The hero section on the homepage was of key importance. We wanted to say what he does succinctly whilst also showcasing his full offering. So we made ‘discoverable’ hotspots that would reveal and play examples of work when hovered over. These would then click through to their respective landing pages.