Under the name of Photopecci Martin was starting to build a name and reputation for his videography work that he was working on alongside his photography.
He felt this identity no longer suited what he was able to offer or the standard of work he was now delivering. He wanted a new identity that represented:
For the website the challenge was how to showcase the split of Photography and Videography as well as the three key areas he was offering his services in; Weddings, Commercial and Lifestyle.
We worked together to create a site structure that didn’t place emphasis on any one area.
The hero section on the homepage was of key importance. We wanted to say what he does succinctly whilst also showcasing his full offering. So we made ‘discoverable’ hotspots that would reveal and play examples of work when hovered over. These would then click through to their respective landing pages.