Jeremy approached me after he decided to setup his own independent insurance brokerage. He had worked for many years for other insurance firms and wanted to create a better offering for his clients.
Initially he didn’t require an identity, instead opting to operate as a sub-brand of a finance partner he was working with. After a while this changed and he decided to keep the name but wanted his own look and feel.
We created a simple one-page site. Insurance being something that is challenging to represent with photography and not wanting to take what could be a very dry typographic approach I chose to incorporate a fun and approachable illustration style.
Combined with a library of icons to represent the areas he covered and showing a photo of Jeremy this all helped to bring the site to life and convey the idea and feel of ACG and Jeremy being approachable, personable and not your typical insurance broker.